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The End of the Beginning, Not the Beginning of the End for Wearables

The next phase of the wearables market is focused on connecting the dots between fitness and health.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Fitbit’s recent announcement has many people questioning the viability of the wearables market, but what we’re seeing is NOT the beginning of the end of the wearables market. Instead, what we’re seeing is the end of the beginning phase of the wearables market.   The beginning phase of the wearables market was focused on activity tracking and getting people to pay more attention to how much or how little they moved. One analogy to think of is with mobile phones – in many ways wearables are stil...

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